Dear Friends and Family,
weigh in: 122
Where do I begin?
Mindless Eating, Why We Eat More Than We Think
by Brian Wansink
Chapter 1: The Mindless Margin
We start with the painfully embarrassing question of "Did you ever eat..." even when the food doesn't taste good (e.g. leftover cake, cold French fries)? And, sad but true, most of us have. I'm as guilty as the next person. But, fortunately, I'm in good company.
Experiment #1: free popcorn at the movie theater, two sizes (medium and large), it's five day old, stale as can be popcorn. And, sad but true, people ate it. And, the larger the bucket, the more they ate. Not only does it prove people eat mindlessly, but it also proves that how much we eat is based on how much we're given, not on how hungry we are (both sizes were too large to finish).
Experiment #2: free wine at dinner, Trader Joe Two Buck Chuck, labels removed and relabeled (fine Californian wine, fine North Dakotan wine), prix fixe menu. Everyone finished the wine, regardless of whether they thought it was Californian or North Dakotan wine. But, the Californian wine drinkers rated their food as better tasting. And, they ate more of it. And, they took longer, lingering over their meal. Once the California wine group decided, "this is going to be good," they made it good. And, once the North Dakotan wine group decided, this is going to be mediocre at best, they made it mediocre at best.
Experiment #3: Supermarket signs, 1 for $1, 2 for $2, 3 for $3, say 10 for $10, we all fall for it buying 30% to 100% more. Wonderful.
Which brings us to the mindless margin. The 50-100 calories a day we could increase or reduce and never notice. It's not going to make the scale jump. It's the pound a year weight gain that over the course of a decade begins to equal middle age spread. It's the difference between eating until you're full vs. eating until you're no longer hungry. It's all of the experiments in this chapter and the title of this book. It's mindless.
Cheers!
mouse
weigh in: 122
Where do I begin?
- crap weigh in
- crap sleep (storm)
- crap night last night (another major fight)
Mindless Eating, Why We Eat More Than We Think
by Brian Wansink
Chapter 1: The Mindless Margin
We start with the painfully embarrassing question of "Did you ever eat..." even when the food doesn't taste good (e.g. leftover cake, cold French fries)? And, sad but true, most of us have. I'm as guilty as the next person. But, fortunately, I'm in good company.
Experiment #1: free popcorn at the movie theater, two sizes (medium and large), it's five day old, stale as can be popcorn. And, sad but true, people ate it. And, the larger the bucket, the more they ate. Not only does it prove people eat mindlessly, but it also proves that how much we eat is based on how much we're given, not on how hungry we are (both sizes were too large to finish).
Experiment #2: free wine at dinner, Trader Joe Two Buck Chuck, labels removed and relabeled (fine Californian wine, fine North Dakotan wine), prix fixe menu. Everyone finished the wine, regardless of whether they thought it was Californian or North Dakotan wine. But, the Californian wine drinkers rated their food as better tasting. And, they ate more of it. And, they took longer, lingering over their meal. Once the California wine group decided, "this is going to be good," they made it good. And, once the North Dakotan wine group decided, this is going to be mediocre at best, they made it mediocre at best.
Experiment #3: Supermarket signs, 1 for $1, 2 for $2, 3 for $3, say 10 for $10, we all fall for it buying 30% to 100% more. Wonderful.
Which brings us to the mindless margin. The 50-100 calories a day we could increase or reduce and never notice. It's not going to make the scale jump. It's the pound a year weight gain that over the course of a decade begins to equal middle age spread. It's the difference between eating until you're full vs. eating until you're no longer hungry. It's all of the experiments in this chapter and the title of this book. It's mindless.
Cheers!
mouse
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